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Submitted by: Brandon Loh
Branding has lately been the talk of the industries in Malaysia. But, why is branding important especially in today s market? One of the local branding companies called peopalove has long observed the evolution of branding in our local market. They have been established since 1997… and according to this branding community of peopalove, branding can make businesses, products, services, retails, personalities, corporates, commodities, organisations, countries… anything and everything branded!
Quite true isn t it… we do see brands derived from all sorts of things in the market these days. That includes branded drinks (like Milo, Coca-Cola, 100 Plus, Ribena), fast food (like McDonald s, Burger King, Old Town Kopitiam, Manhattan Fish Market), fashion (like MNG, GAP, Giordano, Calvin Klein), watches (like Rolex, Patek Phillips, Omega, Oris), personalities (like Dato Nicol David, P Ramlee, Dr M, President Obama, Dato Michelle Yeoh), celebrities (like Michael Jackson, Paris Hilton, Amber Chia, Justin Bieber), cars (like Honda, BMW, Mercedes, MINI), phones (like iPhones, Black Berry, Nokia, Samsung), mineral water (like Evian, Perrier, Spritzer, Cactus), cartoon characters (like Mickey Mouse, Simpsons), ice cream (like Baskin-Robbins, Haagen-Dazs), sports attire (like Nike, Adidas, Puma) and lots more. Branding is not just catered to premium or top-notch products or services. As a matter of fact, branding can be done for anything and everything, including you and me.
Through branding according to this holistic branding services provider too, brands from all walks of industries can achieve brand differentiation, brand building and brand focusing. This means that the product brands, service brands, and other types of brands can be holistically approached in their branding executions in order to make them loved by the target audiences, wanted and branded in the market. And branding is not just catered to premium items… branding does not mean being expensive.
Well, many of us love Maggi instant noodles it s not expensive, but it is wanted (and well craved by many) in the market. And that makes the brand Maggi wanted and branded in the market. And the same goes to Nescafe, KitKat, Smarties, Mentos, Mor Far Kor , Cafe 21, Jacobs, Kellogs, Colgate, Premier, Durex… the list of branded things, goes on and on.
The methodology of branding which is utilised and leveraged on in the Asian market may also differ from those methodologies used in the Western regions of the world this is what you call as glocalised branding strategies (branding strategies which are customised according to the local market scenario). Of course, there too are some similarities in the branding approach practised between the local and international markets branding strategies applied must be the right and relevant strategies for the brand to communicate effectively and persuasively to the respective brands target audiences.
In short, whether you are a brand owner, a brand consultant, or a consumer just like me… branding IS everyone s cup of tea. Well, I look forward to having my branded tea Lipton upon uploading this article. Yam cha, yam seng everyone!
About the Author: A blend of my consumerism thoughts together with branding insights from
peopalove.com
Source:
isnare.com
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